SNF

CENTURY VILLA, INC

CCN: 555368 · INGLEWOOD, CA 90302 · Los Angeles County

⚠ Abuse citation flag

Overview

Address
301 CENTINELA AVE, INGLEWOOD, CA 90302
Phone
3106721012
Certified beds
99
Avg daily residents
93 (94% of beds filled)
Ownership
For-profit corporation
Provider type
Medicare and Medicaid
Medicare/Medicaid since
1989-06-09
Setting
Urban
2 /5
★★★★★
CMS Overall Rating

CMS 5-Star Ratings

CMS rates every Medicare/Medicaid-certified nursing home on four domains. The Overall rating is driven primarily by Health Inspection results, then adjusted up or down by Staffing and Quality Measures.

Overall Rating
Composite of Health Inspection, Staffing, and Quality Measures.
★★★★★ 2/5
Health Inspection
Based on the three most recent standard surveys, with more weight on recent results.
★★★★★ 2/5
Staffing
Weighted combination of RN and total nurse staffing hours per resident per day, case-mix adjusted.
★★★★★ 4/5
Quality Measures
15 resident-level quality measures split between long-stay and short-stay (post-acute) residents.
★★★★★ 4/5
Quality Measures breakdown
Long-Stay Quality Measures ★★★★★ 3/5
Short-Stay Quality Measures ★★★★★ 5/5

Staffing & Workforce

Direct-care staffing is the strongest operational driver of quality in nursing homes. Values are hours per resident per day, derived from payroll-based journal (PBJ) submissions. "Case-mix" adjusts for resident acuity; "Adjusted" is the CMS rating-input value.

Role Reported Case-mix expected Adjusted Federal floor
Total nurse
All nursing staff combined: RN + LPN + Aide
 4.13 3.32 4.80 ≥ 3.48
Registered Nurse (RN)
Licensed RN hours. Strongest driver of clinical outcomes.
 0.39 0.58 0.45 ≥ 0.55 Below floor
Licensed Practical Nurse (LPN)
LPN/LVN hours. Often handles medication administration.
 0.94 0.74 1.10 —
Nurse aide
CNA hours. Bulk of direct resident care — bathing, feeding, mobility.
 2.80 2.00 3.26 —
Licensed (RN + LPN)
Combined licensed nurse coverage.
 1.33 — — —
Physical therapist
Rehabilitation therapist hours — important for post-acute / rehab admissions.
 0.06 — — —

Federal minimums (phasing in under the CMS 2024 minimum staffing rule) shown for reference. RN: 0.55 hrs/resident/day. Total nurse: 3.48 hrs/resident/day.

Weekend staffing

Total nurse (weekend)
3.86
hrs / resident / day
RN (weekend)
0.33
hrs / resident / day
Total nurse (adjusted, weekend)
4.49
hrs / resident / day

Weekend under-staffing is a common quality-of-care concern — adverse events are more frequent when licensed coverage drops.

Staff turnover

Total nursing staff turnover
37.1%
annual
RN turnover
20.0%
annual
Administrators departed
1
last 12 months

Resident acuity

Nursing Case-Mix Index
1.18
higher acuity than avg
Case-Mix Index Ratio
0.85
facility / state ratio

Health Inspections

CMS weights three inspection cycles to compute the Health Inspection rating: the most recent (50%), the second most recent (33%), and the oldest (17%). Each standard-survey deficiency is assigned a score based on scope and severity; complaint-survey findings and revisit scores are added to produce the cycle total.

Cycle Date Total defs. Standard Complaint Deficiency score Revisits Total score
Cycle 1 (most recent) 2025-02-07 15 12 3 84 1 84
Cycle 2/3 (prior) 2024-02-09 10 6 4 76 1 76
Total weighted health score
82.0
lower is better

Deficiencies (42)

Individual survey findings. Scope/severity uses the CMS A–L matrix: letters further down the alphabet indicate greater harm and wider scope, up through J–L (immediate jeopardy).

3 A/B/C No actual harm — minor
37 D/E/F Actual harm — potential for minor
2 G/H/I Actual harm
Tag Description Scope/Severity Survey date Corrected
0600 Protect each resident from all types of abuse such as physical, mental, sexual abuse, physical punishment, and neglect by anybody. G 2025-08-08 2025-08-28
0641 Ensure each resident receives an accurate assessment. D 2025-08-08 2025-08-28
0568 Properly hold, secure, and manage each resident's personal money which is deposited with the nursing home. D 2025-07-22 2025-08-08
0558 Reasonably accommodate the needs and preferences of each resident. D 2025-02-07 2025-02-27
0583 Keep residents' personal and medical records private and confidential. D 2025-02-07 2025-02-27
0656 Develop and implement a complete care plan that meets all the resident's needs, with timetables and actions that can be measured. E 2025-02-07 2025-02-27
0657 Develop the complete care plan within 7 days of the comprehensive assessment; and prepared, reviewed, and revised by a team of health professionals. D 2025-02-07 2025-02-27
0658 Ensure services provided by the nursing facility meet professional standards of quality. D 2025-02-07 2025-02-27
0689 Ensure that a nursing home area is free from accident hazards and provides adequate supervision to prevent accidents. D 2025-02-07 2025-02-27
0697 Provide safe, appropriate pain management for a resident who requires such services. D 2025-02-07 2025-02-27
0700 Try different approaches before using a bed rail. If a bed rail is needed, the facility must (1) assess a resident for safety risk; (2) review these risks and benefits with the resident/representative; (3) get informed consent; and (4) Correctly install and maintain the bed rail. D 2025-02-07 2025-02-27
0761 Ensure drugs and biologicals used in the facility are labeled in accordance with currently accepted professional principles; and all drugs and biologicals must be stored in locked compartments, separately locked, compartments for controlled drugs. D 2025-02-07 2025-02-27
0813 Have a policy regarding use and storage of foods brought to residents by family and other visitors. D 2025-02-07 2025-02-27
0842 Safeguard resident-identifiable information and/or maintain medical records on each resident that are in accordance with accepted professional standards. D 2025-02-07 2025-02-27
0880 Provide and implement an infection prevention and control program. E 2025-02-07 2025-02-27
0912 Provide rooms that are at least 80 square feet per resident in multiple rooms and 100 square feet for single resident rooms. B 2025-02-07 2025-02-27
0755 Provide pharmaceutical services to meet the needs of each resident and employ or obtain the services of a licensed pharmacist. E 2024-11-22 2024-12-13
0726 Ensure that nurses and nurse aides have the appropriate competencies to care for every resident in a way that maximizes each resident's well being. E 2024-08-13 2024-08-30
0552 Ensure that residents are fully informed and understand their health status, care and treatments. E 2024-02-09 2024-03-01
0656 Develop and implement a complete care plan that meets all the resident's needs, with timetables and actions that can be measured. E 2024-02-09 2024-03-01
0761 Ensure drugs and biologicals used in the facility are labeled in accordance with currently accepted professional principles; and all drugs and biologicals must be stored in locked compartments, separately locked, compartments for controlled drugs. E 2024-02-09 2024-03-01
0773 Provide or obtain laboratory tests/services when ordered and promptly tell the ordering practitioner of the results. D 2024-02-09 2024-03-01
0812 Procure food from sources approved or considered satisfactory and store, prepare, distribute and serve food in accordance with professional standards. E 2024-02-09 2024-03-01
0912 Provide rooms that are at least 80 square feet per resident in multiple rooms and 100 square feet for single resident rooms. B 2024-02-09 2024-03-01
0689 Ensure that a nursing home area is free from accident hazards and provides adequate supervision to prevent accidents. D 2024-01-10 2024-02-02
0600 Protect each resident from all types of abuse such as physical, mental, sexual abuse, physical punishment, and neglect by anybody. G 2023-05-30 2023-06-15
0550 Honor the resident's right to a dignified existence, self-determination, communication, and to exercise his or her rights. D 2021-10-18 2021-11-16
0578 Honor the resident's right to request, refuse, and/or discontinue treatment, to participate in or refuse to participate in experimental research, and to formulate an advance directive. E 2021-10-18 2021-11-16
0604 Ensure that each resident is free from the use of physical restraints, unless needed for medical treatment. D 2021-10-18 2021-11-16
0644 Coordinate assessments with the pre-admission screening and resident review program; and referring for services as needed. D 2021-10-18 2021-11-16
0645 PASARR screening for Mental disorders or Intellectual Disabilities E 2021-10-18 2021-11-16
0655 Create and put into place a plan for meeting the resident's most immediate needs within 48 hours of being admitted D 2021-10-18 2021-11-16
0656 Develop and implement a complete care plan that meets all the resident's needs, with timetables and actions that can be measured. D 2021-10-18 2021-11-16
0658 Ensure services provided by the nursing facility meet professional standards of quality. E 2021-10-18 2021-11-16
0726 Ensure that nurses and nurse aides have the appropriate competencies to care for every resident in a way that maximizes each resident's well being. E 2021-10-18 2021-11-16
0761 Ensure drugs and biologicals used in the facility are labeled in accordance with currently accepted professional principles; and all drugs and biologicals must be stored in locked compartments, separately locked, compartments for controlled drugs. E 2021-10-18 2021-11-16
0773 Provide or obtain laboratory tests/services when ordered and promptly tell the ordering practitioner of the results. D 2021-10-18 2021-11-16
0812 Procure food from sources approved or considered satisfactory and store, prepare, distribute and serve food in accordance with professional standards. E 2021-10-18 2021-11-16
0838 Conduct and document a facility-wide assessment to determine what resources are necessary to care for residents competently during both day-to-day operations (including nights and weekends) and emergencies. E 2021-10-18 2021-11-16
0850 Hire a qualified full-time social worker in a facility with more than 120 beds. B 2021-10-18 2021-11-16
0867 Set up an ongoing quality assessment and assurance group to review quality deficiencies and develop corrective plans of action. E 2021-10-18 2021-11-16
0880 Provide and implement an infection prevention and control program. F 2021-10-18 2021-11-16

Penalties (1)

Fines issued
1
last 3 years
Total fines
$18,538
Date Type Fine amount
2025-07-22 Fine $18,538

Source: CMS Nursing Home Penalties.

Financial Health (FY 2023)

Payer mix (share of resident days)

Medicare 14.1% Medicaid 22.1% Other 63.8%

Operating performance

Operating Margin
6.2%
Total Margin
7.6%
Occupancy Rate
91.6%
Cost per Resident Day
$27

Revenue & costs

Net Patient Revenue
$12.5M
Total Costs
$897K
Net Income
$966K

Balance sheet

Total Assets
-$1.0M
Total Liabilities
-$7.2M
Fund Balance
$6.2M
Current Ratio
0.69

Source: CMS SNF Cost Report (FY 2023). Cost report data lags by ~2 years.

Ownership & Corporate Structure

Chain: ROLLINS-NELSON HEALTHCARE MANAGEMENT

Chain ID
456
Facilities in chain
10
Legal business name
CENTURY VILLA INC
Chain-average star ratings (for peer context)
Overall
2.1
Health
2.0
Staffing
2.8
QM
3.9

Owner / manager organizations (3)

Organization Role Association
CENTURY VILLA INC 5% OR GREATER DIRECT OWNERSHIP INTEREST since 03/08/2013
CENTURY VILLA PROPERTY, LLC 5% OR GREATER DIRECT OWNERSHIP INTEREST since 03/08/2013
CENTURY VILLA PROPERTY, LLC 5% OR GREATER MORTGAGE INTEREST since 03/08/2013

Owner / manager individuals (17)

Name Role Association
NELSON, WILLIAM 5% OR GREATER DIRECT OWNERSHIP INTEREST since 03/08/2013
ROLLINS, VICKI 5% OR GREATER DIRECT OWNERSHIP INTEREST since 03/08/2013
CROUCH, JAMIE OPERATIONAL/MANAGERIAL CONTROL since 01/07/2025
NELSON, WILLIAM OPERATIONAL/MANAGERIAL CONTROL since 03/08/2013
ROLLINS, VICKI OPERATIONAL/MANAGERIAL CONTROL since 03/08/2013
SIREGAR, CHRISTOPHER OPERATIONAL/MANAGERIAL CONTROL since 01/07/2025
NELSON, WILLIAM CORPORATE DIRECTOR since 03/08/2013
ROLLINS, VICKI CORPORATE DIRECTOR since 03/08/2013
NELSON, WILLIAM CORPORATE OFFICER since 03/08/2013
ROLLINS, VICKI CORPORATE OFFICER since 03/08/2013
MONTECILLO, LUZVIMINDA CONTRACTED MANAGING EMPLOYEE since 03/08/2013
CROUCH, JAMIE W-2 MANAGING EMPLOYEE since 02/05/2024
SIREGAR, CHRISTOPHER W-2 MANAGING EMPLOYEE since 03/31/2022
NELSON, WILLIAM 5% OR GREATER SECURITY INTEREST since 03/08/2013
ROLLINS, VICKI 5% OR GREATER SECURITY INTEREST since 03/08/2013
NELSON, WILLIAM 5% OR GREATER MORTGAGE INTEREST since 03/08/2013
ROLLINS, VICKI 5% OR GREATER MORTGAGE INTEREST since 03/08/2013

Source: CMS Nursing Home Ownership. Percent ownership is rarely disclosed — CMS only requires it for specific roles.

Facility Features

CCRC
No
Hospital-based
No
Resident / family council
Resident
Sprinkler systems
Yes
Abuse citation flag
Yes — last 2 cycles
Methodology & sources

Full methodology →

All Data

Every labeled field shipped for this facility by CMS. No national median or percentile context is available for SNFs in the current release.

Download CSV

Show 113 rows
Source Metric Value Raw key
Cost Report Cost per Resident Day ($) $27 metrics.cost_per_resident_day
Cost Report Current Ratio 0.69 metrics.current_ratio
Cost Report fiscal_year 2,023 fiscal_year
Cost Report Medicaid Day Share (%) 22.1% metrics.medicaid_day_share
Cost Report Medicare Day Share (%) 14.1% metrics.medicare_day_share
Cost Report Net Income ($) $966,357 metrics.net_income
Cost Report Net Patient Revenue ($) $12,532,187 metrics.net_patient_revenue
Cost Report Occupancy Rate (%) 91.6% metrics.occupancy_rate
Cost Report Operating Margin (%) 6.2% metrics.operating_margin
Cost Report Total Assets ($) $-1,012,055 metrics.total_assets
Cost Report Total Costs ($) $896,788 metrics.total_costs
Cost Report Total Fund Balances ($) $6,231,608 metrics.fund_balance
Cost Report Total Liabilities ($) $-7,243,663 metrics.total_liabilities
Cost Report Total Margin (%) 7.6% metrics.total_margin
Provider Information Abuse Icon Y Abuse Icon
Provider Information Adjusted LPN Staffing Hours per Resident per Day 1.09586 Adjusted LPN Staffing Hours per Resident per Day
Provider Information Adjusted Nurse Aide Staffing Hours per Resident per Day 3.25840 Adjusted Nurse Aide Staffing Hours per Resident per Day
Provider Information Adjusted RN Staffing Hours per Resident per Day 0.44861 Adjusted RN Staffing Hours per Resident per Day
Provider Information Adjusted Total Nurse Staffing Hours per Resident per Day 4.80287 Adjusted Total Nurse Staffing Hours per Resident per Day
Provider Information Adjusted Weekend Total Nurse Staffing Hours per Resident per Day 4.48557 Adjusted Weekend Total Nurse Staffing Hours per Resident per Day
Provider Information Administrator turnover footnote — Administrator turnover footnote
Provider Information Automatic Sprinkler Systems in All Required Areas Yes Automatic Sprinkler Systems in All Required Areas
Provider Information Average Number of Residents per Day 92.8 Average Number of Residents per Day
Provider Information Average Number of Residents per Day Footnote — Average Number of Residents per Day Footnote
Provider Information Case-Mix LPN Staffing Hours per Resident per Day 0.73744 Case-Mix LPN Staffing Hours per Resident per Day
Provider Information Case-Mix Nurse Aide Staffing Hours per Resident per Day 2.00421 Case-Mix Nurse Aide Staffing Hours per Resident per Day
Provider Information Case-Mix RN Staffing Hours per Resident per Day 0.58127 Case-Mix RN Staffing Hours per Resident per Day
Provider Information Case-Mix Total Nurse Staffing Hours per Resident per Day 3.32292 Case-Mix Total Nurse Staffing Hours per Resident per Day
Provider Information Case-Mix Weekend Total Nurse Staffing Hours per Resident per Day 2.92881 Case-Mix Weekend Total Nurse Staffing Hours per Resident per Day
Provider Information Chain Average Health Inspection Rating 2.0 Chain Average Health Inspection Rating
Provider Information Chain Average Overall 5-star Rating 2.1 Chain Average Overall 5-star Rating
Provider Information Chain Average QM Rating 3.9 Chain Average QM Rating
Provider Information Chain Average Staffing Rating 2.8 Chain Average Staffing Rating
Provider Information Chain ID 456 Chain ID
Provider Information Chain Name ROLLINS-NELSON HEALTHCARE MANAGEMENT Chain Name
Provider Information City/Town INGLEWOOD City/Town
Provider Information CMS Certification Number (CCN) 555368 CMS Certification Number (CCN)
Provider Information Continuing Care Retirement Community N Continuing Care Retirement Community
Provider Information County/Parish Los Angeles County/Parish
Provider Information Date First Approved to Provide Medicare and Medicaid Services 1989-06-09 Date First Approved to Provide Medicare and Medicaid Services
Provider Information Geocoding Footnote — Geocoding Footnote
Provider Information Health Inspection Rating 2 Health Inspection Rating
Provider Information Health Inspection Rating Footnote — Health Inspection Rating Footnote
Provider Information Latitude 33.9701 Latitude
Provider Information Legal Business Name CENTURY VILLA INC Legal Business Name
Provider Information Location 301 CENTINELA AVE,INGLEWOOD,CA,90302 Location
Provider Information Long-Stay QM Rating 3 Long-Stay QM Rating
Provider Information Long-Stay QM Rating Footnote — Long-Stay QM Rating Footnote
Provider Information Longitude -118.35 Longitude
Provider Information Most Recent Health Inspection More Than 2 Years Ago N Most Recent Health Inspection More Than 2 Years Ago
Provider Information Number of administrators who have left the nursing home 1 Number of administrators who have left the nursing home
Provider Information Number of Certified Beds 99 Number of Certified Beds
Provider Information Number of Citations from Infection Control Inspections — Number of Citations from Infection Control Inspections
Provider Information Number of Facilities in Chain 10 Number of Facilities in Chain
Provider Information Number of Fines 1 Number of Fines
Provider Information Number of Payment Denials 0 Number of Payment Denials
Provider Information Nursing Case-Mix Index 1.17716 Nursing Case-Mix Index
Provider Information Nursing Case-Mix Index Ratio 0.85447 Nursing Case-Mix Index Ratio
Provider Information Overall Rating 2 Overall Rating
Provider Information Overall Rating Footnote — Overall Rating Footnote
Provider Information Ownership Type For profit - Corporation Ownership Type
Provider Information Physical Therapist Staffing Footnote — Physical Therapist Staffing Footnote
Provider Information Processing Date 2026-03-01 Processing Date
Provider Information Provider Address 301 CENTINELA AVE Provider Address
Provider Information Provider Changed Ownership in Last 12 Months N Provider Changed Ownership in Last 12 Months
Provider Information Provider Name CENTURY VILLA, INC Provider Name
Provider Information Provider Resides in Hospital N Provider Resides in Hospital
Provider Information Provider SSA County Code 200 Provider SSA County Code
Provider Information Provider Type Medicare and Medicaid Provider Type
Provider Information QM Rating 4 QM Rating
Provider Information QM Rating Footnote — QM Rating Footnote
Provider Information Rating Cycle 1 Health Deficiency Score 84 Rating Cycle 1 Health Deficiency Score
Provider Information Rating Cycle 1 Health Revisit Score 0 Rating Cycle 1 Health Revisit Score
Provider Information Rating Cycle 1 Number of Complaint Health Deficiencies 3 Rating Cycle 1 Number of Complaint Health Deficiencies
Provider Information Rating Cycle 1 Number of Health Revisits 1 Rating Cycle 1 Number of Health Revisits
Provider Information Rating Cycle 1 Number of Standard Health Deficiencies 12 Rating Cycle 1 Number of Standard Health Deficiencies
Provider Information Rating Cycle 1 Standard Survey Health Date 2025-02-07 Rating Cycle 1 Standard Survey Health Date
Provider Information Rating Cycle 1 Total Health Score 84 Rating Cycle 1 Total Health Score
Provider Information Rating Cycle 1 Total Number of Health Deficiencies 15 Rating Cycle 1 Total Number of Health Deficiencies
Provider Information Rating Cycle 2 Number of Standard Health Deficiencies 6 Rating Cycle 2 Number of Standard Health Deficiencies
Provider Information Rating Cycle 2 Standard Health Survey Date 2024-02-09 Rating Cycle 2 Standard Health Survey Date
Provider Information Rating Cycle 2/3 Health Deficiency Score 76 Rating Cycle 2/3 Health Deficiency Score
Provider Information Rating Cycle 2/3 Health Revisit Score 0 Rating Cycle 2/3 Health Revisit Score
Provider Information Rating Cycle 2/3 Number of Complaint Health Deficiencies 4 Rating Cycle 2/3 Number of Complaint Health Deficiencies
Provider Information Rating Cycle 2/3 Number of Health Revisits 1 Rating Cycle 2/3 Number of Health Revisits
Provider Information Rating Cycle 2/3 Total Health Score 76 Rating Cycle 2/3 Total Health Score
Provider Information Rating Cycle 2/3 Total Number of Health Deficiencies 10 Rating Cycle 2/3 Total Number of Health Deficiencies
Provider Information Registered Nurse hours per resident per day on the weekend 0.32759 Registered Nurse hours per resident per day on the weekend
Provider Information Registered Nurse turnover 20.0 Registered Nurse turnover
Provider Information Registered Nurse turnover footnote — Registered Nurse turnover footnote
Provider Information Reported Licensed Staffing Hours per Resident per Day 1.32925 Reported Licensed Staffing Hours per Resident per Day
Provider Information Reported LPN Staffing Hours per Resident per Day 0.94316 Reported LPN Staffing Hours per Resident per Day
Provider Information Reported Nurse Aide Staffing Hours per Resident per Day 2.80436 Reported Nurse Aide Staffing Hours per Resident per Day
Provider Information Reported Physical Therapist Staffing Hours per Resident Per Day 0.05726 Reported Physical Therapist Staffing Hours per Resident Per Day
Provider Information Reported RN Staffing Hours per Resident per Day 0.38609 Reported RN Staffing Hours per Resident per Day
Provider Information Reported Staffing Footnote — Reported Staffing Footnote
Provider Information Reported Total Nurse Staffing Hours per Resident per Day 4.13361 Reported Total Nurse Staffing Hours per Resident per Day
Provider Information Short-Stay QM Rating 5 Short-Stay QM Rating
Provider Information Short-Stay QM Rating Footnote — Short-Stay QM Rating Footnote
Provider Information Special Focus Status — Special Focus Status
Provider Information Staffing Rating 4 Staffing Rating
Provider Information Staffing Rating Footnote — Staffing Rating Footnote
Provider Information State CA State
Provider Information Telephone Number 3106721012 Telephone Number
Provider Information Total Amount of Fines in Dollars 18538.00 Total Amount of Fines in Dollars
Provider Information Total number of nurse staff hours per resident per day on the weekend 3.86053 Total number of nurse staff hours per resident per day on the weekend
Provider Information Total Number of Penalties 1 Total Number of Penalties
Provider Information Total nursing staff turnover 37.1 Total nursing staff turnover
Provider Information Total nursing staff turnover footnote — Total nursing staff turnover footnote
Provider Information Total Weighted Health Survey Score 82.000 Total Weighted Health Survey Score
Provider Information Urban Y Urban
Provider Information With a Resident and Family Council Resident With a Resident and Family Council
Provider Information ZIP Code 90302 ZIP Code